What is SEO, it means Search Engine Optimization, the website is designed in accordance with Google guideline, if not it needs to be seoed.
FireworksIT designs websites in compliance with Google guideline, the website design will include the following factors in your website. You will be advised what they mean.

1. Keywords and copywritting

Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

What is key words? In most cases, the keywords are product categories, products and service names. These words need to be naturally repeated in the page and cross your site with links. These words need to be the same as the users type in the Google search box. If you use different words against user experience, nobody can find you, because these words are not existed in your page.

Keywords building is not helpful.

2. Page title

Every page needs to have page title, these page titles need to contain keywords.

3. Mata tags

Meta tag keywords and description were useful at the early stage of Google, but quickly abandoned due to abuses, as anybody can write keywords, even though they are not relevant to the site. So Meta tags are not part of SEO.

The meta tags only apply to Flash sites, as Google crawler does not read Flash movies.

4. External links

External links are one of the most important factors for your page ranking. The more external websites linked to your site, the more informational your site regarded by Google, hence higher ranking. This is fundamental, as Google is a information provider to public.

5. Internal links

The internal links also means Menu or Navigation Bar, which create links between pages.

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Flash menu, java script dropdowns are all not helpful, if you can not see, Google crawler can not see either.

Use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

6. Clicks

The more clicks on your site, the higher ranking, it is called Impression.

7. Page ageing

The longer your site on Google, it is helpful to improve your site ranking.

8. Sitemap

Sitemap is required when upload your site to Google, which is to tell Google crawlor the pages to scan, not all pages are included in Google.